Autonomous Vehicles

We worked on an interesting project at Fresh to automate the construction industry. The project started with unknown requirements, uncertain possibilities and ambiguous technology constraints. We used the Design Thinking approach to navigate through the project and deliver the desired outcomes.

How might we eliminate manual and laborious tasks in the construction industry using self-driving vehicles?



Eliminating laborious manual tasks


Increase safety through

Cost savings

Save costs on labor, maintenance and repairs

Workflow efficiencies

Increase throughput by automating laborious tasks

The Team

4 Designers, 8 Program Managers, 50+ Engineers, 30+ Stakeholders


June 2018 - Jun 2019    |    ~1.5 Years

Self-driving vehicles

Ever seen a driver-less Bobcat? Here's a preview.

Key Results

Here are some estimated results delivered through this project.




Construction Vehicles




Work Sites Automatd








Cost Savings / Site




Hours Saved Monthly





Task Creation

Setup a path and instructions for a fleet of vehicles to follow.

Task Execution

Track ongoing missions

Monitor Missions

Monitor ongoing missions, including vehicle status, duration and history of activities.

Satellite, 3D and Surveyed Maps

Different views of maps based on site terrain.


Analyze vehicle usage for operation efficiencies and optimization of processes.

Fleet Management

Manage a fleet of vehicles by adding and removing vehicles as needed. Once added, vehicles will work in tandem to create the most efficient paths for executing tasks.

Vehicle Programming

Configuring a vehicle to copy, program and repeat actions, what was called dog training internally.

Site Management

Import and edit site information such as roads, panels, panes, no-go zones, terrains, staging zones and task specific assets.


Configuring a vehicle to copy, program and repeat actions, what was called dog training internally.


Here's a prototype of the Red Route of the product made using Principle.

Autonomous Driver-less Vehicle

Unmanned vehicles with Emergency Stop buttons and other safety controls.

Safe and Controlled Execution

External overrides and continuous vehicle status and feedback for safe and controlled execution.

Vehicle Fleet Coordination

Smooth and seamless vehicle handoff for efficiency

Obstacle Detection and Avoidance

Collision prevention through LIDAR equipped technology

Primary Personas

Secondary Personas

A look at the Design Roadmap

Here's a look at how I documented a roadmap based on interviewing stakeholders to paint the vision for the team. I also conducted contextual observations and interviews with Site Managers to better understand their needs from which the Personas and User Stories were derived. All the insights that were gathered were then converted into meaningful, actionable User Stories sets that were then designed through Agile sprints.

Journey Map

The project was a constant balancing act between big picture thinking and tactical execution. Our Design Strategist and I created a journey map and a few other deliverables to paint the long term vision which we then used to steer the direction of the product execution.

Drones for Site Scanning and Mapping

As part of an Innovation Challenge, I was assigned the responsibility of conducting a workshop of creating an Innovation Challenge for the stakeholders. Here's a highlight of one of 100+ ideas that came out of it.

Marketing Website

I also prototyped a Marketing Website using Principle. The mockups were done by Max West, former Sr. Design Strategist at Fresh.